In 2007, Dutch television station BNN hosted a fantastic hoax of a TV show that reached almost all of Holland. The premise of the show was to take one terminally ill person and have 25 other kidney needing candidates to plead their case as to why they should get the kidney. Hundreds of thousands of Hollanders (is that a word?) watched the show and it created a huge buzz.
The Show took a turn for the best when it was announced that everyone involved was actor and the show attempted to persuade watchers to, "that people need to take action now and fill in a donor card." (source). Too often are kidneys and other vital organs not available and Holland isn't the only country that seems to be suffering from lack of donors.
A pretty big medical problem in America is a lack of donors for vital organs. Kidney Link, a website to match donors with people in need of kidneys proved that, "people wait several years for a good match" (source). Several years is an incredible amount of time to suffer from either pain or go through more years of dialysis and all the struggles provided with that.
In this instance, the media/television was used to educate. It drew in viewers with an incredibly clever ploy and BNN (the tv company) was able to educate a substantial amount of people and do a good thing for the community.
https://www.youtube.com/watch?v=Ttri_GOSMcY--- ***Here is the link to the final 8 mins of the show and the announcment that goes along with it, English subtitles can be turned on***
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